Before Free The Bid was a thing…

P&G Always' Give a Girl a Break

“Give a Girl a Break” featured three teams of passionate female filmmakers as they created short films showing how support from other women can make a difference. During the production, the Always community had a chance to engage with the teams and their stories through:

• Exclusive behind-the-scenes videos

• Facebook updates from the sets

• Twitter chats with the filmmakers and María Marín

• Photos and updates documenting the journey

Upon completion, all three films debuted on the Always Facebook page where fans could vote in different categories to show the filmmakers their support.